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61.
Effective marketing : creating and keeping customers / Zikmund William G.; Michael D'Amico
Edition: 2nd ed.
Material type: Text Text
Publication details: Cincinnati, Ohio : South- Western College Publishing, Co., 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 Z6e 1998.
62.
Strategic marketing problems : cases and comments / Kerin Roger A.; Robert A. Peterson
Edition: 8th ed.
Material type: Text Text
Publication details: New Jersey : Prentice Hall, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.802 K45s .
63.
Managing salespeople : a relationship approach / Hite Robert E.; Wesley J. Johnston
Material type: Text Text
Publication details: Cincinnati, Ohio : South- Western College Publishing, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.81 H63m 1998.
64.
State of the art marketing research / Blankenship A.B.; George Edward Breen; Alan Dutka
Edition: 2nd ed.
Material type: Text Text
Publication details: s.l. : NTC Business Books, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.83 B61s 1998.
65.
Direct marketing : an integrated approach by
Material type: Text Text
Publication details: Boston : Mc Graw Hill, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.84 M14d 1998.
66.
Cybertalk that sells : the ultimate source of words, phrases, banners and buzzwords for selling your products, services and ideas through the new digetal and interactive media / Lewis Herschell Gordon; Jamei Murphy
Material type: Text Text
Publication details: Illinois : Contemporary Books, 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.13 L58c 1998.
67.
Public Relations Cases 4th Edition by
Material type: Text Text
Publication details: USA : Wadsworth Publishing Company, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.2 H38p.
68.
Public relations : strategies and tactics / Wilcox Dennis L.; Philip H. Ault; Warren K. Agee
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Addison Wesley Longman, Inc., 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (3)Call number: 659.2 W65p 1998, ...
69.
The Cambridge illustrated history of prehistoric art by
Material type: Text Text
Publication details: New York : Cambridge University Press, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 709.011 B14c 1998.
70.
Report writing for business / Lesikap Raymond V.; John D. Pettit
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : Irwin, 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 808.066 L56r 1998 .
71.
War and anti-war by
Material type: Text Text
Publication details: New York : Warner Books, Inc., 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 808.3 T57w 1993 .
72.
The media enthralled : Singapore revisited by
Material type: Text Text
Publication details: London : Lynne Rienner Pulishers, Inc., 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 323.44 Se6m 1998.
73.
Ut unum sint : encyclical letter of the holy father by
Material type: Text Text
Publication details: Manila : Daughters of St. Paul, 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 262.9 P28u 1998.
74.
Wipe very tear : God- tales for young and old by
Material type: Text Text
Publication details: Makati City : St. Pauls, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 201 G94w 1998.
75.
The 7 habits of highly effective teens : the ultimate teenage success guide by
Material type: Text Text
Publication details: New York : Firework, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 152.33 C83s 1998.
76.
Breathe right now : a comprehensive guide to understanding and treating the most common breathing disorders / Smolley Laurence A.; Debra Fulghum Bruce
Material type: Text Text
Publication details: New York : W.W. Norton & Co., 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 612.2 Sm7b 1998.
77.
The vitamin sourcebook by
Material type: Text Text
Publication details: Los Angeles : Lowell House, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 612.399 R27v 1998.
78.
How to start, run, and stay in business / Kishel Gregory F.; Patricia Gunter Kishel
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : John Wiley and Sons, Inc., 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.041 K64h 1998.
79.
Economics : principles and policy / Baumol William J.; Alan S. Blinder
Edition: 7th ed.
Material type: Text Text
Publication details: Philadelphia : The Dryden Press, 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 330 B32e 1998.
80.
Options, futures and exotic derivatives : theory applications and practice / E.C. Briys ( et. al. )
Material type: Text Text
Publication details: New York : John Wiley & Sons, Inc., 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 332.63 Op7 1998.
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