Direct marketing : an integrated approach

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Material type: Text

TextPublication details: Boston : Mc Graw Hill, 1998.Description: xviii, 532 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	658.84 M14d 1998 (Browse shelf(Opens below))	Available		19580

Includes bibliographical references and index

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