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Strategic marketing problems : cases and comments / Kerin Roger A.; Robert A. Peterson

Material type: TextTextPublication details: New Jersey : Prentice Hall, 1998.Edition: 8th edDescription: xii, 723 p. ; 27 cmISBN:
  • 136328601
Subject(s): DDC classification:
  • 658.802 K45s
Online resources:

Includes index

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