Effective marketing : creating and keeping customers / Zikmund William G.; Michael D'Amico

Material type: Text

TextPublication details: Cincinnati, Ohio : South- Western College Publishing, Co., 1998.Edition: 2nd edDescription: xxxii, 555 p. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	658.8 Z6e 1998 (Browse shelf(Opens below))	Available		19584

Includes index

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