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41.
The formula for successful marketing : complete guide for marketing professionals by
Material type: Text Text
Publication details: s.l. : U.S.A. Avant Books, 1992
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 M87f 1992.
42.
How to profit through catalog marketing by
Edition: 3rd ed.
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1995
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 M89h 1995.
43.
Preparing the marketing plan by
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1993
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 P24p 1993.
44.
Essentials of marketing : a global managerial approach / Perreault William D.; E. Jerome McCarthy
Edition: 8th ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2000
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 P42e 2000.
45.
Marketing management : Knowledge and skills / Peter J. Paul; James H. Donnelly, Jr.
Edition: 7th ed.
Material type: Text Text
Publication details: New York : Mc Graw-Hill, 2004
Online resources:
Availability: Items available for loan: Higher Education Department Library (3)Call number: 658.8 P44m , ...
46.
Principles of marketing management / Felicitas U. Evangelista (et.al.)
Material type: Text Text
Publication details: Manila : National Book Store, 1984
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 P92 1984.
47.
Principles of marketing / Philip Kotler (et.al.) `
Edition: The European ed.
Material type: Text Text
Publication details: London : Prentice Hall, 1996
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 P93 1996.
48.
The portable MBA in marketing / Schewe Charles; Hiam, Alexander
Edition: 2nd ed.
Material type: Text Text
Publication details: U.S.A. : John Wiley & Sons, Inc., 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 Sch2p .
49.
Success manual for marketing : a study guide by
Material type: Text Text
Publication details: New York : Random House, 1987
Availability: Items available for loan: Higher Education Department Library (3)Call number: 658.8 Sch2s 1987, ...
50.
Fundaments of marketing / Stanton William J.; Michael J. Etzel; Bruce J. Walker
Edition: 10th ed.
Material type: Text Text
Publication details: New York : Mc Graw-Hill, Inc., 1994
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 St2f 1994, ...
51.
Marketing management / Tull Donald S.; Lynn R. Kahle
Material type: Text Text
Publication details: New York : Macmillan Publishing Co., 1990
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 T82m 1990.
52.
Think marketing : guideline for more effective management action by
Edition: Rev. and updated ed.
Material type: Text Text
Publication details: London : Mercury Books, 1988
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 V33t 1988.
53.
Effective marketing : creating and keeping customers / Zikmund William G.; Michael D'Amico
Edition: 2nd ed.
Material type: Text Text
Publication details: Cincinnati, Ohio : South- Western College Publishing, Co., 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 Z6e 1998.
54.
Strategic marketing for the digital age by
Material type: Text Text
Publication details: Illinois : NTC Business Books, 1996
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8002 B54s 1996.
55.
Web rules : how the internet is changing the way consumers make choices by
Material type: Text Text
Publication details: Illinois : Dearborn Financial Publishing, Inc., 2000
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8002 M95w 2000.
56.
Annual editions : marketing 1999/2000 / John E. Richardson
Edition: 21st ed.
Material type: Text Text
Publication details: Guilford, Connecticut : Mc Graw-Hill, 1999
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8005 An8 1999.
57.
Cases in European marketing management / Quelch John A.; Kamran Kashani; Sandra Vandermerwe
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 1994
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.80094 Q3c 1994.
58.
Services marketing management : an international perspective / Kasper Hans; Pietvan Helsdingen; Wouter de Vries Jr.
Material type: Text Text
Publication details: New Nork : John Wiley & Sons, 1999
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.802 K15s .
59.
Strategic marketing problems : cases and comments / Kerin Roger A.; Robert A. Peterson
Edition: 8th ed.
Material type: Text Text
Publication details: New Jersey : Prentice Hall, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.802 K45s .
60.
Services marketing : people, technology, strategy by
Edition: 4th ed.
Material type: Text Text
Publication details: New Jersey : Prentice Hall, 2001
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.802 L94s 2001.
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