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Essentials of marketing : a global managerial approach / Perreault William D.; E. Jerome McCarthy

Material type: TextTextPublication details: Boston : Mc Graw-Hill, 2000.Edition: 8th edDescription: Xxviii, 591 p. : ill. ; 29 cmISBN:
  • 72894822
Subject(s): DDC classification:
  • 658.8 P42e 2000
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Higher Education Department Library Circulation Section 658.8 P42e 2000 (Browse shelf(Opens below)) Available 19002

Includes index

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