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101.
Essentials of marketing : a global managerial approach / Perreault William D.; E. Jerome McCarthy
Edition: 8th ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2000
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 P42e 2000.
102.
Marketing management : Knowledge and skills / Peter J. Paul; James H. Donnelly, Jr.
Edition: 7th ed.
Material type: Text Text
Publication details: New York : Mc Graw-Hill, 2004
Online resources:
Availability: Items available for loan: Higher Education Department Library (3)Call number: 658.8 P44m , ...
103.
Fundaments of marketing / Stanton William J.; Michael J. Etzel; Bruce J. Walker
Edition: 10th ed.
Material type: Text Text
Publication details: New York : Mc Graw-Hill, Inc., 1994
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 St2f 1994, ...
104.
Annual editions : marketing 1999/2000 / John E. Richardson
Edition: 21st ed.
Material type: Text Text
Publication details: Guilford, Connecticut : Mc Graw-Hill, 1999
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8005 An8 1999.
105.
Cases in European marketing management / Quelch John A.; Kamran Kashani; Sandra Vandermerwe
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 1994
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.80094 Q3c 1994.
106.
Sales questions that close every deal : 1,000 field-tested questions to increase your profit by
Material type: Text Text
Publication details: New York : Mc Graw Hill, 2007
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.818 G92s.
107.
Careers in marketing by
Material type: Text Text
Publication details: New York : Mc Graw-Hill Book Company, 1971
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.83 K66e 1971.
108.
The E- Process edge : creating customer value and business wealth in the internet era / Keen Peter; Mark McDonald
Material type: Text Text
Publication details: New York : Mc Graw-Hill, 2000
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.84 K25e 2000.
109.
Direct marketing : an integrated approach by
Material type: Text Text
Publication details: Boston : Mc Graw Hill, 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.84 M14d 1998.
110.
Success @ e- business : profitable internet business and commerce by
Material type: Text Text
Publication details: London : Mc Graw-Hill Co., 2000
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.84 M79s 2000.
111.
International marketing / Cateora Philip R.; John L. Graham
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : Mc Graw Hill, 1999
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.848 C28i 1999.
112.
Global marketing : foreign entry, local marketing and global management by
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2000
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.848 J59g 2000.
113.
International and global marketing : concepts and cases / Meloan Taylor W.; John L. Graham
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Mc Graw Hill, 1997
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.848 M49i 1997.
114.
Selling : principles and practices / Buskirt Richard H.; Bruce D. Buskirt
Edition: 13th ed.
Material type: Text Text
Publication details: New York : Mc Graw-Hill, Inc., 1992
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.85 B96s 1992.
115.
Selling, principles and practices / Russell Frederic A.; Richard H. Buskirt
Edition: 12th ed.
Material type: Text Text
Publication details: New York : Mc Graw-Hill Book Co., 1988
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.85 R91s 1988.
116.
Contemporary advertising by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 1999
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 Ar3c 1999.
117.
Advertising and promotions : an integrated marketing communication perspective / Belch George E.; Michael A. Belch
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2003
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 659.1 B41a , ...
118.
Advertising and promotions : an integrated marketing communication perspective / Belch George E.; Michael A. Belch
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Mc Graw- Hill, 2001
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41a 2001.
119.
All about public relations : how to build business success on good communications by
Material type: Text Text
Publication details: London : Mc Graw-Hill Book Co., 1990
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.2 H33a 1990.
120.
How to manage relations : practical guidelines for effective PR management by
Material type: Text Text
Publication details: London : Mc Graw-Hill Book Co., 1991
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 659.2 St7h 1991, ...
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