Advertising and promotions : an integrated marketing communication perspective / Belch George E.; Michael A. Belch
Material type:
TextPublication details: Boston : Mc Graw-Hill, 2003.Edition: 6th edDescription: xxvi, 779 p. : ill. ; 24 cmISBN: - 7236764
- 659.1 B41a
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Higher Education Department Library Circulation Section | 659.1 B41a (Browse shelf(Opens below)) | Available | 21238 | ||
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Books
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Higher Education Department Library Circulation Section | 659.1 B41a (Browse shelf(Opens below)) | Available | 21419 |
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