Basic marketing : a global-managerial approach / McCarthy E. Jerome; William D. Perreault

Material type: Text

TextPublication details: Boston : Richard D. Irwin, Inc., 1993.Edition: 11th edDescription: xxii, 763 p. : ill. ; 26 cmISBN:

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DDC classification:

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	658.8 M12b 1993 (Browse shelf(Opens below))	Available		20063

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Previous	658.8 L77m 1982 Marketing principles and practice /	658.8 M12b 1987 Basic marketing a managerial approach	658.8 M12b 1987 Basic marketing a managerial approach	658.8 M12b 1993 Basic marketing :	658.8 M12e 1988 Essentials of marketing /	658.8 M12m 1987 The marketing edge /	658.8 M13b Basic Marketing :	Next

Includes bibliographical references and index

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