Basic marketing :
1993.
Basic marketing : a global-managerial approach / McCarthy E. Jerome; William D. Perreault - 11th ed. - Boston : Richard D. Irwin, Inc., 1993. - xxii, 763 p. : ill. ; 26 cm.
025610509X
Includes bibliographical references and index
Export marketing--Management
Marketing--Management
= 20063
Circulation Section
Basic marketing : a global-managerial approach / McCarthy E. Jerome; William D. Perreault - 11th ed. - Boston : Richard D. Irwin, Inc., 1993. - xxii, 763 p. : ill. ; 26 cm.
025610509X
Includes bibliographical references and index
Export marketing--Management
Marketing--Management
= 20063
Circulation Section
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