Basic marketing : a global-managerial approach / McCarthy E. Jerome; William D. Perreault

Material type: Text

TextPublication details: Boston : Richard D. Irwin, Inc., 1993.Edition: 11th edDescription: xxii, 763 p. : ill. ; 26 cmISBN:

Subject(s):

DDC classification:

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	658.8 M12b 1993 (Browse shelf(Opens below))	Available		20063

Includes bibliographical references and index

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