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Basic marketing : (Record no. 13061)

MARC details
000 -LEADER
fixed length control field	00618nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	PILC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150929s1993\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	025610509X
040 ## - CATALOGING SOURCE
Transcribing agency	SICM LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 M12b 1993
245 ## - TITLE STATEMENT
Title	Basic marketing :
Remainder of title	a global-managerial approach /
Statement of responsibility, etc.	McCarthy E. Jerome; William D. Perreault
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	Richard D. Irwin, Inc.,
Date of publication, distribution, etc.	1993.
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 763 p. : ill. ; 26 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Export marketing
General subdivision	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Higher Education Department Library	Higher Education Department Library	Circulation Section	10/02/2008		658.8 M12b 1993	20063	07/26/2019	10/28/2015	Books