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1.
Strategic market management by
Edition: 5th ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, Inc., 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.4012 Aa4s 1998.
2.
AMA Complete guide to small business marketing by
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1993
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 C77a 1993.
3.
AMA handbook of managing business to business marketing communications / De Boris J. Nicholas; Roger S. Peterson
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1997
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 D35a 1997.
4.
Marketing management by
Edition: 2nd ed.
Material type: Text Text
Publication details: Philadelphia : The Dryden Press, 1997
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 D55m 1997.
5.
Marketing without mystery : a practical guide to writing a marketing plan / Dirks Laura; Sally H. Daniel
Material type: Text Text
Publication details: New York : American Management Association (AMACOM), 1991
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 D62m 1991.
6.
Developing, implementing & managing an effective marketing plan by
Material type: Text Text
Publication details: Illinois : NTC Business Books, 1993
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 G55d 1993.
7.
The 1- day marketing plan : organizing and completing the plan that works / Hiebing Roman G. Jr.; Scott W. Cooper
Material type: Text Text
Publication details: Illinois : NTC Business Books, 1992
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 H53o 1992.
8.
Marketing : an introduction / Kotler Philip; Gary Armstrong
Material type: Text Text
Publication details: New Jersey : Prentice- Hall, Inc., 1987
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 K84m 1987.
9.
Marketing management by
Edition: 11th ed.
Material type: Text Text
Publication details: New Jersey : Pearson Education, Inc., 2003
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 K84m 2003.
10.
Basic marketing : a global-managerial approach / McCarthy E. Jerome; William D. Perreault
Edition: 11th ed.
Material type: Text Text
Publication details: Boston : Richard D. Irwin, Inc., 1993
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 M12b 1993.
11.
Essentials of marketing / Mc Carthy E. Jerome; William D. Perreault Jr.
Edition: 4th ed.
Material type: Text Text
Publication details: Homewood, Illinois : Irwin, 1988
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 M12e 1988.
12.
Marketing management : an asian perspective / Philip Kotler (et.al.)
Material type: Text Text
Publication details: Singapore : Prentice Hall, 1996
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 M31 1996.
13.
Marketing management : an Asia perspective / Philip Kotler (et.al.)
Edition: 3rd ed.
Material type: Text Text
Publication details: Singapore : Prentice Hall, 2003
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 M31 2003, ...
14.
Marketing management : an Asia perspectives / Philip Kotler, et. al.
Edition: 4th ed.
Material type: Text Text
Publication details: Singapore : Prentice Hall, 2006
Availability: Items available for loan: Higher Education Department Library (3)Call number: 658.8 M31, ...
15.
Marketing excellence in good times & bad by
Material type: Text Text
Publication details: Manila : Philipphine Marketing Association, 1998
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 M34 1998, ...
16.
Preparing the marketing plan by
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1993
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 P24p 1993.
17.
Marketing management : Knowledge and skills / Peter J. Paul; James H. Donnelly, Jr.
Edition: 7th ed.
Material type: Text Text
Publication details: New York : Mc Graw-Hill, 2004
Online resources:
Availability: Items available for loan: Higher Education Department Library (3)Call number: 658.8 P44m , ...
18.
Marketing management / Tull Donald S.; Lynn R. Kahle
Material type: Text Text
Publication details: New York : Macmillan Publishing Co., 1990
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 T82m 1990.
19.
Services marketing management : an international perspective / Kasper Hans; Pietvan Helsdingen; Wouter de Vries Jr.
Material type: Text Text
Publication details: New Nork : John Wiley & Sons, 1999
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.802 K15s .
20.
Marketing strategy : planning and implementation / Walker Orville C.; Harper W. Boyd, Jr. ; Jean- Calude Larreche
Material type: Text Text
Publication details: Chicago : Richard D. Irwin, Inc., 1996
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.802 W15m 1996, ... Not available: Higher Education Department Library: Withdrawn (1).
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