Marketing strategy : planning and implementation / Walker Orville C.; Harper W. Boyd, Jr. ; Jean- Calude Larreche
Material type:
TextPublication details: Chicago : Richard D. Irwin, Inc., 1996.Description: xxvi, 395 p. ; 23 cmISBN: - 256136920
- 658.802 W15m 1996
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Higher Education Department Library Circulation Section | 658.802 W15m 1996 (Browse shelf(Opens below)) | Available | 20062 | |||
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Books
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Higher Education Department Library Circulation Section | 658.802 W15m 1998 (Browse shelf(Opens below)) | 3 | Withdrawn | 19578 | ||
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Books
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Higher Education Department Library Circulation Section | 658.802 W15m 1998 (Browse shelf(Opens below)) | Available | 19579 |
Includes bibliographical references and index
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