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Services marketing : igtegrating customer focus accross the firm / Zeithaml, Valerie A.; Bitner, Mary Jo; Grenler, Dwayne D.

Material type: TextTextPublication details: Boston : Mc Graw-Hill, 2009.Edition: 5th edDescription: xxviii, 708p. ; 26cmISBN:
  • 9780071263931
Subject(s): DDC classification:
  • 658.802 Z3s
Online resources:

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