Services marketing :
2009.
Services marketing : igtegrating customer focus accross the firm / Zeithaml, Valerie A.; Bitner, Mary Jo; Grenler, Dwayne D. - 5th ed. - Boston : Mc Graw-Hill, 2009. - xxviii, 708p. ; 26cm
9780071263931
]
Customer services--Marketing
Services industries--Marketing
= 23256 = 23013
Circulation Section Circulation Section
Services marketing : igtegrating customer focus accross the firm / Zeithaml, Valerie A.; Bitner, Mary Jo; Grenler, Dwayne D. - 5th ed. - Boston : Mc Graw-Hill, 2009. - xxviii, 708p. ; 26cm
9780071263931
]
Customer services--Marketing
Services industries--Marketing
= 23256 = 23013
Circulation Section Circulation Section
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