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1.
Basic marketing : a global-managerial approach / McCarthy E. Jerome; William D. Perreault
Edition: 11th ed.
Material type: Text Text
Publication details: Boston : Richard D. Irwin, Inc., 1993
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 M12b 1993.
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Global marketing management by
Edition: 6th ed.
Material type: Text Text
Publication details: New Jersey : Prentice-Hall, 1999
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.848 K24g 1999.
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