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1.
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Advertising and promotions : an integrated marketing communication perspective / Belch George E.; Michael A. Belch
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2003
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Availability: Items available for loan: Higher Education Department Library (2)Call number: 659.1 B41a , ...
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2.
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Advertising and promotions : an integrated marketing communication perspective / Belch George E.; Michael A. Belch
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Mc Graw- Hill, 2001
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41a 2001.
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3.
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Introduction to advertising & promotion : an integrated marketing communication perspective / Belch George E.; Michael A. Belch
Edition: 2nd ed.
Material type: Text Text
Publication details: Homewood, Illinois : Richard D. Irwin, 1993
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Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41i 1993.
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4.
Advertising and promotion : an integrated marketing communications perspective / Belch George E.; Michael A. Belch
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : Mc Graw Hill, 2007
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41a.
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5.
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Introduction to Advertising and Promotion : An Integrate marketing Communications Perspective / George E. Belch/Michael A. Belch
Material type: Text Text
Publication details: USA : Irwin, Inc., 1995
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Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41.
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6.
Advertising and promotion an integrated marketing communication perspective by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mc Graw-Hill 2018
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Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41a.
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7.
Advertising and promotion an integrated marketing communications perspective by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mc Graw-Hill 2015
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Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41a.
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