Advertising reach and frequency : maximazing advertising results through effective frequency

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Material type: Text

TextPublication details: Illinois, USA : NTC Publishing Group, 1995.Edition: 2nd edDescription: xii, 157 p. ; 24 cmISBN:

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DDC classification:

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	659.1 M14a 1995 (Browse shelf(Opens below))	Available		15919

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