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Advertising reach and frequency :

1995.

McDonald, Colin
Advertising reach and frequency : maximazing advertising results through effective frequency - 2nd ed. - Illinois, USA : NTC Publishing Group, 1995. - xii, 157 p. ; 24 cm.

ISBN: 844235067

Subjects--Topical Terms:
Advertising--Effective frequency

Accession no/s.: = 15919
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Advertising reach and frequency :

Santa Isabel College - Manila Library | 210 Taft Avenue, Ermita, Manila, Philippines 1000 Tel. (02) 525-9416 to 19 loc.149 / 127 | E-mail siclibrary@gmail.com

Santa Isabel College - Manila Library | 210 Taft Avenue, Ermita, Manila, Philippines 1000
Tel. (02) 525-9416 to 19 loc.149 / 127 | E-mail siclibrary@gmail.com