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81.
Global marketing : foreign entry, local marketing and global management by
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2000
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.848 J59g 2000.
82.
Global marketing management by
Edition: 6th ed.
Material type: Text Text
Publication details: New Jersey : Prentice-Hall, 1999
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.848 K24g 1999.
83.
Global marketing / Keegan Warren J.; Mark C. Green
Edition: 3rd ed.
Material type: Text Text
Publication details: Singapore : Pearson Education, 2003
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.848 K24g 2003.
84.
International and global marketing : concepts and cases / Meloan Taylor W.; John L. Graham
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Mc Graw Hill, 1997
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.848 M49i 1997.
85.
Fundamentals of selling : Customer for life through service by
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : Me Graw Hill, 2006
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.85 F26f.
86.
Advertising and promotions : an integrated marketing communication perspective / Belch George E.; Michael A. Belch
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2003
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 659.1 B41a , ...
87.
Advertising and promotions : an integrated marketing communication perspective / Belch George E.; Michael A. Belch
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Mc Graw- Hill, 2001
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41a 2001.
88.
Introduction to advertising & promotion : an integrated marketing communication perspective / Belch George E.; Michael A. Belch
Edition: 2nd ed.
Material type: Text Text
Publication details: Homewood, Illinois : Richard D. Irwin, 1993
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41i 1993.
89.
Advertising, promotion and supplemental aspects of integrated marketing communications by
Edition: 4th ed.
Material type: Text Text
Publication details: Philadelphia : The Dryden Press, 1997
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 Sh6a 1997.
90.
How to develop a successful advertising plan by
Edition: 2nd ed.
Material type: Text Text
Publication details: Illinois : NTC Business Books, 1993
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 T21h 1993.
91.
Cybertalk that sells : the ultimate source of words, phrases, banners and buzzwords for selling your products, services and ideas through the new digetal and interactive media / Lewis Herschell Gordon; Jamei Murphy
Material type: Text Text
Publication details: Illinois : Contemporary Books, 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.13 L58c 1998.
92.
Creative writing the easy way by
Material type: Text Text
Publication details: New York : Barron's Educational Series, Inc., 2004
Availability: Items available for loan: Higher Education Department Library (1)Call number: 808.02 H61c 2004 .
93.
The McGraw-Hill 36-hour course : online marketing by
Material type: Text Text
Publication details: New York : McGraw-Hill, 2011
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.872 T36m.
94.
Data driven marketing for dummies by
Material type: Text Text
Publication details: New Jersey : John Wiley and Sons, 2013
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 Se5d.
95.
Analysis for marketing planning by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2008
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.802 L52a.
96.
Personal branding for dummies by
Material type: Text Text
Publication details: New Jersey : John Wiley and Sons, 2012
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.827 C46p.
97.
How to use the internet to advertise, promote and market your business or website - with little or no money by
Material type: Text Text
Publication details: Florida : Atlantic Publishing, 2006
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.872 B82h.
98.
Export now : five keys to entering new markets / Lavin, Frank/ Peter Cohan
Material type: Text Text
Publication details: Singapore : John Wiley and Sons, 2011
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.848 L39e.
99.
Services marketing : igtegrating customer focus accross the firm / Zeithaml, Valerie A.; Bitner, Mary Jo; Grenler, Dwayne D.
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2009
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.802 Z3s, ...
100.
Out-of-the-box marketing principles that work and make sense : for marketing students, faculty and practitioners by
Material type: Text Text
Publication details: Mandaluyong City : Books Atbp., 2013
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 G19r. Not available: Higher Education Department Library: In transit (1).
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