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Introduction to Advertising and Promotion : An Integrate marketing Communications Perspective / George E. Belch/Michael A. Belch

Material type: TextTextPublication details: USA : Irwin, Inc., 1995.DDC classification:
  • 659.1 B41
Online resources:
Santa Isabel College - Manila Library | 210 Taft Avenue, Ermita, Manila, Philippines 1000
Tel. (02) 525-9416 to 19 loc.149 / 127 | E-mail siclibrary@gmail.com