Normal view MARC view ISBD view

Introduction to Advertising and Promotion : (Record no. 16525)

MARC details
000 -LEADER
fixed length control field	00575nam a2200145Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	PILC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210512160621.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150929s1995\|\|\|\|xx \|\|\|\|\|\|\|\|\|\|\|\|\|\| \|\|und\|\|
040 ## - CATALOGING SOURCE
Transcribing agency	SICM LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 B41
245 ## - TITLE STATEMENT
Title	Introduction to Advertising and Promotion :
Remainder of title	An Integrate marketing Communications Perspective /
Statement of responsibility, etc.	George E. Belch/Michael A. Belch
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	USA :
Name of publisher, distributor, etc.	Irwin, Inc.,
Date of publication, distribution, etc.	1995.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=500d656c1d77d2a6d9b297d1a6e66791">https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=500d656c1d77d2a6d9b297d1a6e66791</a>
Public note	Click to See Table of Contents
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
		Dewey Decimal Classification			Higher Education Department Library	Higher Education Department Library	Circulation Section	05/19/2012	5	659.1 B41	18247	07/05/2019	12/19/2017	10/28/2015	Books