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Advertising and promotion : an integrated marketing communications perspective / Belch George E.; Michael A. Belch

Material type: Text

Text

TextPublication details: Boston : Mc Graw Hill, 2007.Edition: 7th edDescription: xxvi, 820 p. ; 20 cmISBN:

9780071105897

Subject(s):

Advertising

DDC classification:

659.1 B41a

Holdings ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	659.1 B41a (Browse shelf(Opens below))	Available		22332

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