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Advertising and promotion :

2007.

Advertising and promotion : an integrated marketing communications perspective / Belch George E.; Michael A. Belch - 7th ed. - Boston : Mc Graw Hill, 2007. - xxvi, 820 p. ; 20 cm.

ISBN: 9780071105897

Subjects--Topical Terms:
Advertising

Accession no/s.: = 22332
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Advertising and promotion :

Santa Isabel College - Manila Library | 210 Taft Avenue, Ermita, Manila, Philippines 1000 Tel. (02) 525-9416 to 19 loc.149 / 127 | E-mail siclibrary@gmail.com

Santa Isabel College - Manila Library | 210 Taft Avenue, Ermita, Manila, Philippines 1000
Tel. (02) 525-9416 to 19 loc.149 / 127 | E-mail siclibrary@gmail.com