Advertising and integtated brand promotion / O'Guinn, Thomas C./ Chris T. Allen; Richard J. Semerik

Material type: Text

TextPublication details: Australia : South-Western, 2008.Edition: 4th edDescription: xLviii, 781p.; 26 cmISBN:

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DDC classification:

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	659.1 Og9a (Browse shelf(Opens below))	Available		23779

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