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Services marketing : igtegrating customer focus accross the firm / Zeithaml, Valerie A.; Bitner, Mary Jo; Grenler, Dwayne D.
Material type:
TextPublication details: Boston : Mc Graw-Hill, 2009.Edition: 5th edDescription: xxviii, 708p. ; 26cmISBN: - 9780071263931
- 658.802 Z3s
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Higher Education Department Library Circulation Section | 658.802 Z3s (Browse shelf(Opens below)) | Available | 23256 | ||
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Higher Education Department Library Circulation Section | 658.802 Z3s (Browse shelf(Opens below)) | Available | 23013 |
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| 658.802 W15m 1996 Marketing strategy : | 658.802 W15m 1998 Marketing strategy : | 658.802 W15m 1998 Marketing strategy : | 658.802 Z3s Services marketing : | 658.802 Z3s Services marketing : | 658.804 H97b Business marketing management B2B0 | 658.804 K12m Marketing management |
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