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Introduction to advertising & promotion : an integrated marketing communication perspective / Belch George E.; Michael A. Belch

Material type: Text

Text

TextPublication details: Homewood, Illinois : Richard D. Irwin, 1993.Edition: 2nd edDescription: xxxii, 835 p. ; 28 cmISBN:

256108250

Subject(s):

DDC classification:

659.1 B41i 1993

Online resources:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	659.1 B41i 1993 (Browse shelf(Opens below))	Available		16436

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