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Introduction to advertising & promotion :

1993.

Introduction to advertising & promotion : an integrated marketing communication perspective / Belch George E.; Michael A. Belch - 2nd ed. - Homewood, Illinois : Richard D. Irwin, 1993. - xxxii, 835 p. ; 28 cm.

ISBN: 256108250

Subjects--Topical Terms:
Advertising
Communication in marketing
Sales promotion

Accession no/s.: = 16436
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Introduction to advertising & promotion :

Santa Isabel College - Manila Library | 210 Taft Avenue, Ermita, Manila, Philippines 1000 Tel. (02) 525-9416 to 19 loc.149 / 127 | E-mail siclibrary@gmail.com

Santa Isabel College - Manila Library | 210 Taft Avenue, Ermita, Manila, Philippines 1000
Tel. (02) 525-9416 to 19 loc.149 / 127 | E-mail siclibrary@gmail.com