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Advertising and promotions : an integrated marketing communication perspective / Belch George E.; Michael A. Belch

Material type: Text

Text

TextPublication details: Boston : Mc Graw-Hill, 2003.Edition: 6th edDescription: xxvi, 779 p. : ill. ; 24 cmISBN:

7236764

Subject(s):

DDC classification:

659.1 B41a

Online resources:

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Holdings ( 2 )
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Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	659.1 B41a (Browse shelf(Opens below))	Available		21238
Books	Higher Education Department Library Circulation Section	659.1 B41a (Browse shelf(Opens below))	Available		21419

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Previous	659.1 Ar3c 1999 Contemporary advertising	659.1 B19b 1996 Buying creative services	659.1 B41 Introduction to Advertising and Promotion :	659.1 B41a Advertising and promotions :	659.1 B41a Advertising and promotions :	659.1 B41a Advertising and promotion :	659.1 B41a Advertising and promotion	Next

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