Contemporary advertising

By:

Material type: Text

TextPublication details: Boston : Mc Graw-Hill, 1999.Edition: 7th edDescription: xxxii, 569 p. ; 27 cmISBN:

Subject(s):

DDC classification:

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	659.1 Ar3c 1999 (Browse shelf(Opens below))	Available		20070

Previous	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	659 .1 In8i 1979 International advertising and marketing /	659 Y1p 1991 The publicity handbook	659.1 Ad1a Advertising your business :	659.1 Ar3c 1999 Contemporary advertising	659.1 B19b 1996 Buying creative services	659.1 B41 Introduction to Advertising and Promotion :	659.1 B41a Advertising and promotions :	Next

Includes bibliographical references and index

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