Contemporary advertising
1999.
Arens, William F.
Contemporary advertising - 7th ed. - Boston : Mc Graw-Hill, 1999. - xxxii, 569 p. ; 27 cm.
256262535
Includes bibliographical references and index
Advertising
= 20070
Circulation Section
Arens, William F.
Contemporary advertising - 7th ed. - Boston : Mc Graw-Hill, 1999. - xxxii, 569 p. ; 27 cm.
256262535
Includes bibliographical references and index
Advertising
= 20070
Circulation Section