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Strategic brand management : building, measuring, and managing brand equity

By: Material type: TextTextPublication details: Singapore : Pearson Education South Asia, 2008.Edition: 3rd edDescription: xxi, 692p.; 26cmISBN:
  • 9789810697402
Subject(s): DDC classification:
  • 658.827 K28s
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Higher Education Department Library Circulation Section 658.827 K28s (Browse shelf(Opens below)) Available 25570
Books Books Higher Education Department Library Circulation Section 658.827 K28s (Browse shelf(Opens below)) Available 23800

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