Strategic brand management :
2008.
Keller, Kevin Lame
Strategic brand management : building, measuring, and managing brand equity - 3rd ed. - Singapore : Pearson Education South Asia, 2008. - xxi, 692p.; 26cm.
9789810697402
Brand name--Products--Marketig
= 23800 = 25570
Circulation Section Circulation Section
Keller, Kevin Lame
Strategic brand management : building, measuring, and managing brand equity - 3rd ed. - Singapore : Pearson Education South Asia, 2008. - xxi, 692p.; 26cm.
9789810697402
Brand name--Products--Marketig
= 23800 = 25570
Circulation Section Circulation Section