Marketing strategy : planning and implementation / Walker Orville C.; Harper W. Boyd, Jr. ; Jean- Calude Larreche
Material type:
TextPublication details: Chicago : Richard D. Irwin, Inc., 1996.Description: xxvi, 395 p. ; 23 cmISBN: - 256136920
- 658.802 W15m 1996
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Higher Education Department Library Circulation Section | 658.802 W15m 1996 (Browse shelf(Opens below)) | Available | 20062 | |||
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Higher Education Department Library Circulation Section | 658.802 W15m 1998 (Browse shelf(Opens below)) | 3 | Withdrawn | 19578 | ||
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Higher Education Department Library Circulation Section | 658.802 W15m 1998 (Browse shelf(Opens below)) | Available | 19579 |
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| 658.802 M14m Marketing plans : | 658.802 M34 Marketing strategy | 658.802 Sch8n The new marketing paradigm : | 658.802 W15m 1996 Marketing strategy : | 658.802 W15m 1998 Marketing strategy : | 658.802 W15m 1998 Marketing strategy : | 658.802 Z3s Services marketing : |
Includes bibliographical references and index
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