000 01558nam a22002177a 4500
999 _c41180
_d41180
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005 20200923155439.0
008 200923b ||||| |||| 00| 0 eng d
020 _a9783030304218
082 _aElb 658.514
_bSu82
100 _aAnshu Saxena Arora; editor
245 _aSustainable innovation
_btrends in marketing and management
260 _aSwitzerland
_bPalgrave Macmillan
_c2020
300 _axxvii, 154p, ; pdf (2.46 mb)
520 _aIn today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
650 _aTechnological innovation--management
650 _aIndustrial management
650 _aLeadership
856 _zhttps://b-ok.asia/book/5294724/99a4c3
942 _2ddc
_cEBOOKS