000 | 00636nam a2200205Ia 4500 | ||
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999 |
_c16391 _d16391 |
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003 | PILC | ||
005 | 20210512112326.0 | ||
008 | 150929s2005||||xx |||||||||||||| ||und|| | ||
020 | _a71250109 | ||
040 | _cSICM LIBRARY | ||
082 | _a658.827 D91p | ||
100 | _aDuncan, Tom | ||
245 | _aPrnciples of advertising and IMC | ||
250 | _a2nd ed. | ||
260 |
_aNew York : _bMc Graw-Hill, _c2005. |
||
300 | _axxvii, 774p.; 24 cm. | ||
650 | _aBranding (Marketing) | ||
856 |
_uhttps://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=5a97b09d847facf41b0905a007831847 _zClick to see Table of Contents |
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942 |
_2ddc _cBK |