| 000 | 00593nam a2200193Ia 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 008 | 150929s2000||||xx |||||||||||||| ||und|| | ||
| 020 | _a324006616 | ||
| 040 | _cSICM LIBRARY | ||
| 082 | _a659.1 Og9a 2000 | ||
| 245 |
_aAdvertising / _cO'Guinn Thomas C.; Christ T. Allen; Richard J. Semenik |
||
| 250 | _a2nd ed. | ||
| 260 |
_as.l. : _bSouth-Western College Publishing, _c2000. |
||
| 300 | _axxxvi, 694 p. : ill. ; 28 cm. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising | ||
| 650 | _aAdvertising media planning | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c15761 _d15761 |
||