| 000 | 00482nam a2200169Ia 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 008 | 150929s2012||||xx |||||||||||||| ||und|| | ||
| 020 | _a9789814410151 | ||
| 040 | _cSICM LIBRARY | ||
| 082 | _a659.1 Og9a | ||
| 245 |
_aAdvertising and integrated brand promotion / _cO'Guinn, Thomas; Chris Allen/ Richard J. Semenik |
||
| 250 | _a6th ed. | ||
| 260 |
_aSingapore : _bCengage Learning, _c2012. |
||
| 300 | _a682p.; 23 cm. | ||
| 650 | _aAdvertising | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c15237 _d15237 |
||