| 000 | 00505nam a2200169Ia 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 008 | 150929s2007||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780071105897 | ||
| 040 | _cSICM LIBRARY | ||
| 082 | _a659.1 B41a | ||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cBelch George E.; Michael A. Belch |
||
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMc Graw Hill, _c2007. |
||
| 300 | _axxvi, 820 p. ; 20 cm. | ||
| 650 | _aAdvertising | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c15235 _d15235 |
||