| 000 | 00492nam a2200169Ia 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 008 | 150929s2008||||xx |||||||||||||| ||und|| | ||
| 020 | _a9789814239608 | ||
| 040 | _cSICM LIBRARY | ||
| 082 | _a659.1 Og9a | ||
| 245 |
_aAdvertising and integtated brand promotion / _cO'Guinn, Thomas C./ Chris T. Allen; Richard J. Semerik |
||
| 250 | _a4th ed. | ||
| 260 |
_aAustralia : _bSouth-Western, _c2008. |
||
| 300 | _axLviii, 781p.; 26 cm | ||
| 650 | _aAdvertising | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c15229 _d15229 |
||