000			00595nam a2200205Ia 4500
003			PILC
008			150929s1997||||xx |||||||||||||| ||und||
020			_a30103525
040			_cSICM LIBRARY
082			_a659.1 Sh6a 1997
100			_aShimp, Terence A.
245			_aAdvertising, promotion and supplemental aspects of integrated marketing communications
250			_a4th ed.
260			_aPhiladelphia : _bThe Dryden Press, _c1997.
300			_axxiv, 589 p. ; 26 cm.
650			_aAdvertising
650			_aCommunication in marketing
650			_aSales promotion
942			_2ddc _cBK
999			_c13167 _d13167