000 00467nam a2200157Ia 4500
003 PILC
008 150929s1993||||xx |||||||||||||| ||und||
020 _a844231894
040 _cSICM LIBRARY
082 _a659.1 H27s 1993
245 _aSuccessful advertising research methods /
_cHaskins Jack; Alice Kendrich
260 _aIllinois :
_bNTC Business Books,
_c1993.
300 _a453 p. ill. ; 24 cm
650 _aAdvertising
_xResearch
_xMethodology
942 _2ddc
_cBK
999 _c13160
_d13160