000 | 00467nam a2200157Ia 4500 | ||
---|---|---|---|
003 | PILC | ||
008 | 150929s1993||||xx |||||||||||||| ||und|| | ||
020 | _a844231894 | ||
040 | _cSICM LIBRARY | ||
082 | _a659.1 H27s 1993 | ||
245 |
_aSuccessful advertising research methods / _cHaskins Jack; Alice Kendrich |
||
260 |
_aIllinois : _bNTC Business Books, _c1993. |
||
300 | _a453 p. ill. ; 24 cm | ||
650 |
_aAdvertising _xResearch _xMethodology |
||
942 |
_2ddc _cBK |
||
999 |
_c13160 _d13160 |