000 00456nam a2200157Ia 4500
003 PILC
008 150929s1992||||xx |||||||||||||| ||und||
040 _cSICM LIBRARY
082 _a659.1 B66c 1992
245 _aContemporary advertising /
_cBovee Courtland L.; William F. Arens
250 _a4th ed.
260 _aHomewood Illinois :
_bRichard and Irwin, Inc.,,
_c1992.
300 _axxxi, 718 p. ill. ; 28 cm
650 _aAdvertising
942 _2ddc
_cBK
999 _c13155
_d13155