| 000 | 00793nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c13154 _d13154 |
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| 003 | PILC | ||
| 005 | 20210512153708.0 | ||
| 008 | 150929s1993||||xx |||||||||||||| ||und|| | ||
| 020 | _a256108250 | ||
| 040 | _cSICM LIBRARY | ||
| 082 | _a659.1 B41i 1993 | ||
| 245 |
_aIntroduction to advertising & promotion : _ban integrated marketing communication perspective / _cBelch George E.; Michael A. Belch |
||
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, Illinois : _bRichard D. Irwin, _c1993. |
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| 300 | _axxxii, 835 p. ; 28 cm. | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aSales promotion | ||
| 856 |
_uhttps://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=3dbf790bc58b623085d12c2765df4b1d _zClick to See Table of Contents |
||
| 942 |
_2ddc _cBK |
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