000 00542nam a2200181Ia 4500
003 PILC
008 150929s1997||||xx |||||||||||||| ||und||
020 _a256218943
040 _cSICM LIBRARY
082 _a658.848 M49i 1997
245 _aInternational and global marketing :
_bconcepts and cases /
_cMeloan Taylor W.; John L. Graham
250 _a2nd ed.
260 _aBoston :
_bMc Graw Hill,
_c1997.
300 _axvi, 439 p. ; 24 cm.
500 _aIncludes bibliographical references
650 _aExport marketing
942 _2ddc
_cBK
999 _c13135
_d13135