000 00565nam a2200193Ia 4500
003 PILC
008 150929s2000||||xx |||||||||||||| ||und||
020 _a73658634
040 _cSICM LIBRARY
082 _a658.848 J59g 2000
100 _aJohansson, Johny K.
245 _aGlobal marketing :
_bforeign entry, local marketing and global management
250 _a2nd ed.
260 _aBoston :
_bMc Graw-Hill,
_c2000.
300 _aXx, 604 p. ; 28 cm.
500 _aIncludes bibliographical references and index
650 _aExport marketing
942 _2ddc
_cBK
999 _c13132
_d13132