000 | 00565nam a2200193Ia 4500 | ||
---|---|---|---|
003 | PILC | ||
008 | 150929s2000||||xx |||||||||||||| ||und|| | ||
020 | _a73658634 | ||
040 | _cSICM LIBRARY | ||
082 | _a658.848 J59g 2000 | ||
100 | _aJohansson, Johny K. | ||
245 |
_aGlobal marketing : _bforeign entry, local marketing and global management |
||
250 | _a2nd ed. | ||
260 |
_aBoston : _bMc Graw-Hill, _c2000. |
||
300 | _aXx, 604 p. ; 28 cm. | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aExport marketing | ||
942 |
_2ddc _cBK |
||
999 |
_c13132 _d13132 |