| 000 | 00762nam a2200193Ia 4500 | ||
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| 999 |
_c13097 _d13097 |
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| 003 | PILC | ||
| 005 | 20210508185826.0 | ||
| 008 | 150929s1994||||xx |||||||||||||| ||und|| | ||
| 020 | _a844234524 | ||
| 040 | _cSICM LIBRARY | ||
| 082 | _a658.802 Sch8n | ||
| 245 | 4 |
_aThe new marketing paradigm : _bintegrated marketing communications / _cSchultz Don E.; Stanley I. Tannenbaum; Robert F. Lawterborn |
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| 260 |
_aIllinois : _bNTC Publishing Group, _c1994. |
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| 300 | _axiii, 218 p. ; 23 cm. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aCommunication in marketing | ||
| 856 |
_uhttps://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a024306c122842109c9271e07a436039 _zClick to See Table of Contents |
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| 942 |
_2ddc _cBK |
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