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003 PILC
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008 150929s2001||||xx |||||||||||||| ||und||
020 _a9814058920
040 _cSICM LIBRARY
082 _a658.802 L94s 2001
100 _aLovelock, Christopher
245 _aServices marketing :
_bpeople, technology, strategy
250 _a4th ed.
260 _aNew Jersey :
_bPrentice Hall,
_c2001.
300 _axviii, 717 p. ; 25 cm.
650 _aCustomer services
_xMarketing
650 _aService industries
_xMarketing
856 _uhttps://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=bd05e2f0e6b1894a932ab79fe4e50efa
_zClick to See Table of Contents
942 _2ddc
_cBK