000 00592nam a2200181Ia 4500
003 PILC
008 150929s1999||||xx |||||||||||||| ||und||
020 _a471984906
040 _cSICM LIBRARY
082 _a658.802 K15s
245 _aServices marketing management :
_ban international perspective /
_cKasper Hans; Pietvan Helsdingen; Wouter de Vries Jr.
260 _aNew Nork :
_bJohn Wiley & Sons,
_c1999.
300 _axviii, 750 p. ; 24 cm.
650 _aCustomer services
_xMarketing
650 _aMarketing management
650 _aService industries
_xMarketing
942 _2ddc
_cBK
999 _c13093
_d13093